Texas Hotel and Lodging Association
The Texas Hotel & Lodging Association (THLA) is a nonprofit trade association representing every aspect of the lodging and tourism industry.
Our membership includes lodging operators and tourism partners across Texas, from the largest hotels to the smallest bed & breakfasts, along with full-service and limited-service operators, convention and visitor bureaus, chambers of commerce, and vendors who work with the hospitality industry.
Over the last ten years, THLA has grown from the fourth largest state hotel association in the country to the largest hotel association in the nation with over 5,000 members currently.
Our mission is simple: THLA advocates for legislation, regulations, resources, and a business climate that will promote a strong, vibrant, and growing lodging and tourism industry within Texas. Our goals both current and historic are to promote the resources and ability of the lodging industry operators to be successful.
Join Texas Hotel & Lodging Association
Explore the benefits of each type of membership and find the best way to partner with THLA.
THLA offers three different types of membership designed to serve all sectors of the lodging and tourism industry.
Benefits include marketing your property on three Texas tourism websites, complimentary legal support, representation at the Texas Capitol, award-winning educational opportunities, and discounts on products and services for your property.
This type of membership is for:
Individual Hotels & Resorts
B&Bs
Vacation Rentals
Benefits of an Allied Membership include listing your company in our online Vendor Guide, a copy of our membership database, and the opportunity to connect directly with all of our 5,000+ THLA members.
An Allied Membership with THLA is for companies that do business with the hospitality industry, as well as, Companies that sell products & services to hotels.
Benefits of an Affiliate Membership include access to our expert legal team and members-only resources to answer all of your area’s questions, representation for your area’s lodging industry at the State Capitol, and educational/training opportunities for hoteliers and city officials in your area.
An Affiliate Membership with THLA is designed to meet the needs of:
Convention & Visitors Bureaus
Chambers of Commerce
Cities & Local Governments
Contact THLA:
Texas Hotel & Lodging Association
1701 West Avenue, Austin, TX 78701
1-800-856-4328
