Cotton Incorporated
About Cotton Incorporated
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
Cotton Incorporated is the Research and Promotion Company for Cotton.
As a not-for-profit, Cotton Incorporated does not manufacturer or sell any products. Instead it conducts research to benefit every link on the cotton supply chain and develops promotions that encourage the use and desirability of cotton and cotton products.
Cotton Incorporated was founded in 1970 in response to synthetic textile fibers’ encroachment on cotton’s market share. Since that time, the company has addressed this challenge and others through a range of diverse activities aimed to make cotton: more profitable for growers, and a preferred fiber choice for manufacturers, brands and consumers. In the process, the Company has become recognized as a global authority and resource for all things cotton.
The innovations of the company also extend to its promotional efforts. Through Cotton Incorporated, cotton became the first commodity to market directly to the consumer. The icon for this outreach was the Seal of Cotton trademark, a logo indicating that the product contains cotton. Since its introduction in 1973, the Seal of Cotton has been used on a variety of cotton-containing and cotton-related products, from apparel and beauty products to laundry detergent. The Company’s 1989 “The Fabric Of Our Lives” campaign conveyed the emotional connection between cotton and consumers, and how cotton touches our lives every day.
In more recent years innovative programs such as the Blue Jeans Go Jean™ denim recycling program and dynamic events such as Cotton’s 24-Hour Fashion Show and Cotton’s 60-second Runway Show showcase the range of cotton and cotton-rich apparel offered by well-known brands, retailers and designers.
Cotton Incorporated aims to increase the demand for and profitability of cotton through research and promotion. and to ensure that cotton remains the first choice among consumers in apparel and home products.
SUSTAINABILITY
The cotton industry is committed to researching and promoting environmentally-viable solutions that help secure the future of cotton and the planet. Sustainability permeates the corporate culture of Cotton Incorporated and is a primary focus of its initiatives.
Since it was founded in 1970 through to the present day, the programs of Cotton Incorporated help the cotton industry realize its commitment to sustainable practices.
SETTING SCIENCE-BASED TARGETS
Commitment and innovation define U.S. cotton production. Over the last 35 years, the commitment of U.S. cotton producers, researchers, and industry organizations led to dramatic reductions in land use, soil loss, water use, energy use and greenhouse gas emissions. Innovation in technologies, management systems, and conservation created the opportunities for advancements in yield while taking stewardship of natural resources for cotton agriculture to the highest levels in the world. For the next decade and beyond, U.S. cotton producers and industry organizations are setting new environmental targets to keep pushing the frontier of sustainability and leading the worldwide effort in responsible cotton production.The target areas and goals were established using science-based evaluations, including keyperformance indicators (KPIs) for producing each pound of cotton and pathways to achieve them.
Market Data
In today’s data-driven world, timely knowledge is power. Gain insight on the global apparel supply chain, from the fiber market to the latest consumer trends.
Cotton Production
Adopting more efficient cotton production practices is now a requirement instead of an advantage for all segments of the cotton industry. Cotton Incorporated is committed to providing cotton production information and cotton production resources to help the cotton industry meet and exceed these challenges.
Quality Products
We focus on these key areas. Fiber Processing: with state-of-the-art research labs pursuing cotton innovations. Cotton Product Development and Trend Analysis: inspiring and educating mills, manufacturers and retailers. Dyeing and Finishing: helping the industry to be more competitive, efficient and environmentally responsible.
Consumer Marketing
Discover Cotton
The role of Consumer Marketing is to keep cotton top of mind among consumers and to help ease the consumer journey to finding and purchasing cotton products. This is done by emphasizing the key attributes of cotton through a variety of activities such as: television commercials; digital partnerships; social media; website engagement; on www.thefabricofourlives.com, pursuing Seal of Cotton collaborations with retailers and brands; retail events; pop-up stores, and the Blue Jeans Go Green™ promotions.
CONTACT COTTON INC.
World Headquarters
6399 Weston Parkway
Cary, North Carolina 27513
Tel: (919) 678-2220
Fax: (919) 678-2230
Consumer Marketing
909 3rd Avenue Suite 1405
New York, NY 10022
Tel. (212) 413-8300
Fax (212) 413-8377
